Prevention and public health Archives

World Cancer Day: United by Our Uniqueness

Every year on 4 February, World Cancer Day invites us to reflect on one of the greatest challenges of modern public health.

The goal is not only to confront cancer as a disease, but to face it with knowledge, empathy and shared responsibility. Because cancer touches millions of lives in countless ways, yet it does not define who we are. We are more than a diagnosis, more than a number.

World Cancer Day was established in 2000, following the World Summit Against Cancer for the New Millennium in Paris. It is a core element of the Paris Charter Against Cancer — a global commitment to advancing research, prevention, patient care, awareness and international mobilisation. Since then, the day has served as a reminder that addressing cancer requires long-term vision, cooperation and consistency.

This year’s message, “United by Unique”, highlights a fundamental truth: cancer is not only a medical event.

It is a deeply personal experience. Behind every diagnosis lies a unique human story — stories of fear and loss, but also of resilience, care, love and healing. Every story counts.

Cancer Today: Facts and Challenges

Cancer remains one of the most significant public health challenges in Europe and in Greece. Data from international and European organisations underline not only the scale of the disease, but also the persistent inequalities in prevention, early detection and access to care.

In Europe, approximately 2.7 million new cancer diagnoses are recorded each year, with around 1.3 million deaths, while the economic burden exceeds €93 billion annually. In Greece, cancer is the second leading cause of death, affecting thousands of families and carrying profound social and psychological consequences.

Progress, Prevention and Hope

At the same time, scientific progress offers well-founded reasons for optimism.

Prevention and early detection remain decisive factors. Screening programmes, vaccination, healthy lifestyle choices and access to reliable information can significantly reduce the risk of certain cancers and improve treatment outcomes. In this context, knowledge is not merely information — it is power and a fundamental right.

Advances in cancer management are equally important. Personalised medicine, targeted therapies, immunotherapy and improved management of treatment side effects contribute not only to increased survival rates, but also to a better quality of life for people living with and beyond cancer. Information and education are key tools for both prevention and empowerment.

Mental health plays a crucial role as well. Diagnosis and treatment are often accompanied by anxiety, fear, sadness and emotional exhaustion — affecting not only patients, but also their caregivers. Psychosocial support, counselling services and empowerment groups are essential components of holistic cancer care, helping to preserve dignity and quality of life.

Information, research and mental health care are core pillars of modern cancer management. Indicatively, you may explore the following Kapa3 articles:

Empowerment and Action

World Cancer Day is not just a day of awareness. It is a call to action:

to speak openly about prevention and our health,
to support people living with cancer and their caregivers,
to seek reliable information and evidence-based sources,
to advocate for equal access to care and psychological support,
to remember that no one should face cancer alone.

Because our strength lies in solidarity — and in respecting the uniqueness of every individual.

United by our uniqueness.

References:

World Health Organization (WHO) – Cancer
https://www.who.int/health-topics/cancer

International Agency for Research on Cancer (IARC)
https://www.iarc.who.int

Union for International Cancer Control (UICC) – World Cancer Day
https://www.worldcancerday.org

European Commission – Europe’s Beating Cancer Plan
https://health.ec.europa.eu/eu-policy/health-strategies/europes-beating-cancer-plan_en

European Cancer Information System (ECIS)
https://ecis.jrc.ec.europa.eu

Hellenic Statistical Authority (ELSTAT) – Health Data
https://www.statistics.gr/en/statistics/-/publication/SHE15/

Hellenic National Public Health Organization (EODY) – Cancer & Public Health
https://eody.gov.gr/

Greek Ministry of Health – Prevention & Screening
https://www.moh.gov.gr/articles/prevention-screening

Text/adaptation: Ifiyenia Anastasiou for Kapa3

January – Cervical Cancer Awareness Month

January is internationally dedicated to raising awareness about cervical cancer. Known as Cervical Cancer Awareness Month, it aims to highlight the importance of prevention, early detection, and vaccination against the human papillomavirus (HPV), which is responsible for nearly all cases of the disease.

Cervical cancer remains a major public health issue worldwide. According to the World Health Organization, approximately 660,000 new cases are diagnosed globally each year, and more than 350,000 women lose their lives to the disease. It is among the most common cancers affecting women, particularly in regions where access to preventive screening and vaccination is limited. At the same time, it is one of the few cancers that can largely be prevented through organized prevention and early detection programmes.

In Greece, available data indicate that around 700 new cases of cervical cancer are diagnosed annually, while more than 280 deaths are attributed to the disease each year. The estimated incidence is approximately 8 cases per 100,000 women. Although this places Greece close to the European average, it also highlights the need for further improvement in prevention and early diagnosis.

Cervical cancer is closely linked to chronic infection with human papillomavirus (HPV), a very common virus transmitted mainly through sexual contact.

HPV vaccination, combined with regular gynaecological screening through Pap tests and HPV tests, can significantly reduce the development of precancerous lesions and cervical cancer. In this context, the World Health Organization has set the goal of eliminating cervical cancer as a public health problem by 2030, through high vaccination coverage, universal screening, and timely treatment.

January serves as an important reminder that information and prevention save lives. Open discussion around women’s health, free from fear and stigma, empowers women to take care of themselves and to claim prevention as a fundamental right.

Special emphasis should be placed on the systematic education of younger generations, as prevention begins long before any symptoms appear. Access to reliable information, preventive screening services, and vaccination programmes is a key factor in reducing health inequalities and protecting future generations.

At KAPA3, we believe that information and prevention are core pillars of care and empowerment. Through the dissemination of reliable information and the support of initiatives that promote public health, we stand alongside every woman who needs knowledge, prevention, and timely care.

Because cervical cancer can be prevented, we encourage everyone to take action. Give a meaningful gift to the women you care about: daughters, sisters, mothers, friends, partners, spouses. Talk openly about women’s health, share information, support initiatives, challenge taboos, and promote early diagnostic screening.

Information and open dialogue are the strongest tools we have.

Sources:

World Health Organization (WHO)
Cervical cancer – Fact sheet

WHO – Global strategy to accelerate the elimination of cervical cancer

International Agency for Research on Cancer (IARC / WHO)
Cervical Cancer Awareness Month

ICO / IARC HPV Information Centre – Greece Factsheet

Ministry of Health – National Immunization Programme

Hellenic National Public Health Organization (EODY)
HPV and cervical cancer

Text/adaptation: Ifiyenia Anastasiou for Kapa3

Another Initiative, Another Award for Kapa3!

Great joy and honor, Kapa3’s campaign “Think of a word that starts with K” received two awards at the Indie Awards 2024, marking an important distinction for Kapa3 at the Kapa3 Indie Awards 2024.

Specifically, it received the GOLD award for the radio spot in the “Best in Radio” category, while the online spot also received the SILVER award in the “Best in Film/Video” category.

The campaign “Think of a word that starts with K” delivers a powerful social message aimed at informing and raising public awareness about cancer. It was created and produced with the invaluable support of A3 Resizing Ideas.

It is a strong call for social responsibility and active participation by all of us in a continuous effort to support healthcare services, so that we can finally achieve improvement in the quality of life of cancer patients, promote the principles of prevention and active public involvement in health management, reduce the human and financial cost in healthcare, and highlight civil society as a positive force for the implementation of actions of common benefit.

A key prerequisite for all of the above is the development of a strong, supportive social, institutional, and legal framework for prevention and management, safeguarding the fundamental right of patients to a life of quality, free from stereotypes and discrimination.

With the unwavering support of friends, partners, volunteers, and members of Kapa3, under the guidance of A3, we succeeded—through this spot and the event organized for the same purpose on 18/10/23 at Syntagma Metro Station—in delivering our message that “It is not only Cancer that starts with K, but also everything that can defeat it.”

In the end, it is teams that win—and all of us at Kapa3 are happy because, together with you, we feel like a TEAM.

After all, the team that draws inspiration from the collective rather than from a single player is the one that succeeds.

From the bottom of our hearts, a big thank you to everyone who “brought to life” all those K’s that truly matter in our lives.

Think of a word that starts with K

Translation: Ifiyenia Anastasiou for Kapa3